L- Language. When analysing a media product we have to consider the language used.
I- Institution. The producer controls what is going to the production of a magazine.
I- Ideology. When analysing a media product we have to consider the values and beliefs.
A- Audience. A media product has too apply to a target audience.
R- Representation. When analysing a media product we have to consider how it is represented. (positively or negatively) also how stereotypes are represented.
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