My media product is a magazine. It does not really challenge the forms and conventions however it does develop on the idea of how magazines conventionally and traditionally look. Original features that appear on magazines are displayed on mine, for example the masthead, strap lines, barcode, images, website address, quotations and many more. These features can be challenged by having more quotations or reducing the amount to keep it simple and sophisticated. I have done this because I think my target audience may want to read the contents, but the images and the colours is what’s powerful and will strike my audience when they first see my product. Also a magazine industry could challenge the norms by neglecting continuity in their magazine. They could ignore having a particular house style with colours and font; however, in contrast to this I have kept similar fonts throughout and the same colour scheme. This makes my medium look more professional and this may attract more of an audience that I’m targeting. From the feedback I received I found that I did a good job with handling consistency in my magazine. The average score I got back from my feedback for continuity for colours and fonts I used was seven, with ten been the highest score.
My magazine has offers that will attract my target audience because of the genre choice I have decided to work with. It has a range of big artists that are in the top ten at the moment such as Rihanna, Nicki Minaj and Kayne West. With my offer for winning tickets to go and see Rihanna in concert where Kayne West and Nicki Minaj will be staring, hopefully this would urge my audience to buy my magazine to try and win this amazing opportunity. My social group on the demographic scale that I’m targeting is C1 and E. My magazine is affordable and by choosing this category I can then decide what I should do to also target maybe a higher class audience to gain more profit as my magazine sells at two pounds and fifty pence. My magazine represents my target audience because of the number of choices I have made, such as the gender of my model, females may aspire to look like her and males may well be sexually attracted to her. My images could be the crucial part of someone buying my magazine or putting it back on the shelf, so I think that the age of the model must show youth because I’m targeting fifteen year old to twenty four year olds. Also the images attract my audience because of my front cover image been very powerful, central and a medium close up. It draws the reader into her world that she is in, and the interview inside the magazine helps intrigue the audience more. The image on my double page is very similar she stands to the side of the graffiti for the text and it is like as if she is looking at something, something the reader cannot see giving them the impression she is looking forward at something that’s coming next into her career and future that the reader should be excited about.
I feel that ‘NME’ would be a potential institution that may distribute my magazine because our magazines are the complete opposite to one another. We both target a young age and have a block three letter masthead which could show continuity throughout their institution. However because of the massive contrast between the music genre choices, selling both under the same institution shows that they can target a much wider audience.
I decided to target this audience because a lot of magazines target this niche audience and because there is competition between different mediums it makes me want to see what more I can add to make my magazine more successful than others, which then would obviously make my target audience want to purchase my magazine instead of others. From my audience feedback I found that ‘more offers and enticements would gain more audience attention’. The difference between fifteen year olds and twenty four year olds is significant so the context has to satisfy all the ages in this gap. I feel like I have done this by making my magazine look sophisticated but still with lots of features to read about. The mise-en-scene I chose showed a hard stereotyped background and because my model was female it connotes that she was confident and brave been in such a ‘rough’ area. Also the graffiti connotes a wild, rebellious life and R&B artists can be attactched to this stereotype especially men so with a female model I felt I broke the norm. The camera shots are varied, a medium close up for the front cover, for the contents page a close up and for the double page spread a medium long shot. The difference in shots shows the variation in my magazine and how different the features are.
I have learnt from this process that Photoshop is a difficult technology program to use however once practising I realised that I was capable of doing a lot of things to edit my photos and make my magazine look really professional and up to a marketing standard. If you were to compare Photoshop with Publisher the quality difference is significant it would not be as believable if it was done on publisher. Therefore this is why I used publisher to design and create my magazine.
Due to my better understanding of Photoshop from my last assignment and better understanding of the conventions I feel I have improved a lot since I designed my college magazine. I think that the difference of planning really made things more challenging, the music magazine had to be in more detail than the college one and I can see in my work the difference between the both, and why the music magazine needed a lot more planning and consideration because it does need to look that more believable because if it was to go into the market it would need to sell.
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