Monday, 6 December 2010

Target audience.

I'm going to apply to a niche audience in society. I'm targeting people who enjoy the R&B genre, to do this i will be looking a a number of different aspects that will affect the choices I make in designing my magazine and writing my article. I will examine points similar to what Hartley in 1982 studied to understand the news, such as self image, gender, age group, family, social class, nation and ethnicity. I will also make sure I will appreciate sexuality and religion. Because the music genre I have chosen attracts a younger audience the age group I will be targeting is 15-24 for both sexes, and for social demographics I'm going to be targeting C1-A class. I've chose to target that area because of the research I have done.I have realized that many magazines who sell R&B genre in their magazines sell well to that particular class of people and if I was to sell my magazine I want to target an audience who can afford it and and buy it regularly. On the other hand i know that it would be appreciated by an audience with social demographics C2-E if i made it cheaper, this is were i have thought about reconsidering my price and lowering it to be affordable to both groups of classes so my magazine has a good reputation.

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